Our concept

15 freelance designers, all different, but all incredibly talented. Each of them tells us a story about Russia and former USSR, combining more or less well-known images and cultural elements with the famous French silk "square". They create for us a new fashion universe "beyond borders".

With the Lifestyle corner, other artists and photographers have joined us to embody and animate the accessories of our daily life. Just recently we also opened a "Fashion" category. Supporting independent creation and offering it the visibility it deserves is our motto.

Our products are limited editions, sometimes exclusive, made locally, they follow fashion trends, without falling into caricature. They are a wonderful gift, to offer or afford, and an ideal souvenir for anyone who wants to take a little something of this culture with him, or just celebrate it.